EL PASO, Texas – El Paso Locomotive FC announced today that it has agreed to a new partnership with Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, which will see the globally recognized brand become an official premier partner for the 2024 season.
“We are excited to have Hydro Flask join as the official water bottle of El Paso Locomotive FC and are honored that this is the first professional soccer team that Hydro Flask has partnered with in its history,” Senior Director, Corporate Partnerships and Suites Becky Lee said. “Hydro Flask is a popular brand known for its premium drinkware and we will now be able to offer our fans exclusive co-branded products of their favorite team via our online and in-person retail locations. Our team looks forward to wearing the Hydro Flask logo proudly on next year’s jerseys and beyond.”
Hydro Flask will be featured on all Locomotive match jerseys starting in 2024. Co-branded products will be available for purchase via Locomotive’s online store and Team Shops at Southwest University Park.
“Whether it’s hydrating at the gym during a training session or in between periods of the league championship, Hydro Flask is proud to support the club athletes as they strive to reach their goals,” said Lauren Johnson, Vice President of Marketing at Hydro Flask. “Additionally, we look forward to working with the organization to offer fans some exciting new Hydro Flask Locomotive FC customized merch.”
About Hydro Flask
Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle (according to third-party data) to soft good innovations like the Day Escape™ Soft Coolers to the Outdoor Kitchen dining collection, Hydro Flask’s delightfully simple designs and go-anywhere durability delivers the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its giving program, Parks For All, supports nonprofit organizations focused on building, maintaining, restoring, and investing in public green spaces so people everywhere can live healthier, happier, and more fulfilled lives. To learn more about Hydro Flask, Parks For All, and to see the full lineup of award-winning products, visit www.hydroflask.com.
About El Paso Locomotive FC
Founded in 2018, El Paso Locomotive FC joined the USL Championship to bring high, professional-level soccer to the U.S. side of the Borderplex region. Since the inaugural season in 2019, Locomotive has been one of the USL Championship’s most exemplary clubs, making two consecutive Western Conference Final appearances in its first two seasons and lifting the Copa Tejas trophy in 2021.
MountainStar Sports Group, the team’s owners as well as the owners of the El Paso Chihuahuas, the Triple-A affiliate of the San Diego Padres of Major League Baseball, and FC Juárez of Mexico’s Liga MX, have set high expectations for the team’s on-field play, as well as the quality experience that the organization continuously brings to the local community, positively playing its part to add to the overall quality of life in the region. For more information about El Paso Locomotive FC, please visit www.eplocomotivefc.com.